In 2015, British Prime Minister David Cameron announced plans for a voter referendum on the question of his country’s membership in the European Union. While a date for the vote was not yet set, advocacy groups on both sides of the question began to organize their campaigns and messages. Recognizing the need for expert assistance, the Leave.EU campaign engaged 1st Tuesday co-founders Gerry Gunster and Jonathan Stember to bring the latest in advocacy techniques to the United Kingdom to help make their case to British voters.
Working closely with the Leave.EU team, we made a quick assessment of how best to utilize the most effective tools transcending borders and political cultures.
On Election Day, history was made. In a peaceful and democratic referendum, nearly 52 percent of British voters indicated their desire for the United Kingdom to leave the EU.
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