The firm will focus exclusively on state-centric ballot initiatives and referendums with a first principle of helping clients navigate critical solutions to everyday issues that matter most to voters. In an age defined by legislative gridlock, 1st Tuesday is committed to direct democracy – building successful campaigns at the ballot box that transcend political affiliation.
There is an increasing widespread lack of trust in elected officials to adopt comprehensive solutions to everyday issues that matter most to voters. Meanwhile, there is a dramatic and demonstrable surge in voters’ own empowered enthusiasm to participate directly in state-level democracy.
Prioritizing the success of substantive solutions over partisan politics, 1st Tuesday brings together experienced strategists of the Obama For America, Leave.EU and dozens of successful state ballot measure victories. With a combined 95% winning record the team’s founders are collaborating to help citizens successfully deliver meaningful results in their home states.
Our Referendum and Initiative Services
Opinion research and message development
Tactics including focus groups, quantitative baseline surveys, pre-campaign organization, database management, press relations and economic impact studies.
Campaign strategy and management
Grassroots engagement and voter targeting; online recruitment and mobilization, creative testing and production, advertising purchase and placement and compliance.
The final surge heading into a successful Election Day result
Including advertising and other forms of paid media, earned media and GOTV efforts, particularly understanding that ballot measures can have a meaningful impact on voter turnout.
Yes on Proposition 5
Yes on Proposition 5 - INDIAN SELF-RELIANCE INITIATIVE
Yes on 792 - Modernize our Beer & Wine Laws
The exciting bipartisan partnership is led by three of the most successful ballot-initiative strategists of the past three decades:
Matt Rodriguez, a veteran Democratic strategist with more than 20 years of experience working for candidates and causes across the nation, including a role as the Western States Regional Director for Obama for America.
Jonathan Stember, another award-winning strategist with more than two decades of winning experience in state-by-state initiative and referendum strategy and management on the West Coast, across “heartland” U.S. states and internationally.
Combined, the 1st Tuesday team has worked on more than 50 ballot measures across nearly all of the 30 U.S. states that allow referendums, with a winning record of more than 95%.
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